The most admired luxury houses in the world are known for what reaches the floor. linetocircle exists for everything that doesn't.
linetocircle is the infrastructure between a luxury house's unsold inventory and its documented circular outcomes. Silent by design. Ready for the regulator.
The regulatory landscape
Three milestones the house is navigating. linetocircle is built for all three.
EU destruction ban. Unsold apparel, footwear and accessories must be routed to an approved circular outcome. Destruction is no longer a permissible exit for large brands.
EU ESPR · Reg. 2024/1781
Green marketing rules. Sustainability claims must be substantiated with verifiable evidence. Applies across marketing copy, product pages and packaging.
Empowering Consumers for the Green Transition
Standardised reporting. Full disclosure of all unsold goods diverted or destroyed — in a format standard ERP systems are not built to produce.
Mandatory for large brands in the EU
An orchestration layer — not another channel.
The challenge
Every luxury house carries unsold inventory that cannot be publicly liquidated without consequence. Circular channels exist — resale, repair, donation, recycling — but no single infrastructure connects them, routes intelligently between them, enforces brand standards across them, and builds the compliance record simultaneously. That is what linetocircle does.
The approach
A silent orchestration layer that ingests live inventory, routes each piece to its most appropriate circular outcome, enforces brand governance rules throughout, and assembles the regulatory record automatically. Authenticity is attested by the maison; linetocircle records provenance and chain of custody. No inventory held. No public-facing disclosure. No operational burden on the house.
Standard ERP systems are not built to produce ESPR Article 24 disclosures automatically. Today this is assembled by hand. linetocircle compiles it from live process data, held in an isolated vault.
EU ESPR · Art. 24 · In force Feb 2027Three automated pathways. One documented process trail.
The Legal Vault
For every piece that passes through either pathway, linetocircle assembles a complete process record — timestamps, pathway taken, counterparty confirmation, de-branding verification where applicable. This data pre-formats into the ESPR Article 24 Standardised Disclosure Format and is held in an isolated vault. The legal function submits it. linetocircle ensures it is ready.
"We don't certify the pieces.
We certify the process.
Silent to the market,
defensible to the regulator."
The compliance infrastructure is shared. The brand sovereignty is not.
The platform connects to existing ERP infrastructure — SAP, Oracle, or NetSuite — through a single API integration. Each maison within a group maintains entirely independent brand controls, channel eligibility rules, and pricing floors. Governance is federated by design: shared infrastructure beneath, separate brand authority above. A single group integration replaces what would otherwise require dozens of individual deployments. Full architecture documentation is available under NDA.
Every conversation
begins with a
mutual NDA.
linetocircle works with General Counsels, Chief Sustainability Officers, and Group Leadership teams at luxury maisons and heritage houses. If a house carries unsold collections and a regulatory deadline — the conversation begins here.
Direct contact
hello@linetocircle.com