The most admired luxury houses in the world are known for what reaches the floor. linetocircle exists for everything that doesn't.
linetocircle is the infrastructure between a luxury house's unsold inventory and its documented circular outcomes. Silent by design. Ready for the regulator.
The regulatory landscape
Three milestones the house is navigating. linetocircle is built for all three.
EU destruction ban. Unsold apparel, footwear and accessories must be routed to an approved circular outcome. Destruction is no longer a permissible exit for large brands.
EU ESPR · Reg. 2024/1781
Green marketing rules. Sustainability claims must be substantiated with verifiable evidence. Applies across marketing copy, product pages and packaging.
Empowering Consumers for the Green Transition
Standardised reporting. Full disclosure of all unsold goods diverted or destroyed — in a format standard ERP systems are not built to produce.
Mandatory for large brands in the EU
An orchestration layer — not another channel.
The challenge
Every luxury house carries unsold inventory that cannot be publicly liquidated without consequence. Circular channels exist — resale, repair, donation, recycling — but no single infrastructure connects them, routes intelligently between them, enforces brand standards across them, and builds the compliance record simultaneously. That is what linetocircle does.
The approach
A silent orchestration layer that ingests live inventory, routes each piece to its most appropriate circular outcome, enforces brand governance rules throughout, and assembles the regulatory record automatically. Authenticity is attested by the maison; linetocircle records provenance and chain of custody. No inventory held. No public-facing disclosure. No operational burden on the house.
Standard ERP systems are not built to produce ESPR Article 24 disclosures automatically. Today this is assembled by hand. linetocircle compiles it from live process data, held in an isolated vault.
EU ESPR · Art. 24 · In force Feb 2027Three automated pathways. One documented process trail.
The Legal Vault
For every piece that passes through either pathway, linetocircle assembles a complete process record — timestamps, pathway taken, counterparty confirmation, de-branding verification where applicable. This data pre-formats into the ESPR Article 24 Standardised Disclosure Format and is held in an isolated vault. The legal function submits it. linetocircle ensures it is ready.
"We don't certify the pieces.
We certify the process.
Silent to the market,
defensible to the regulator."
The compliance infrastructure is shared. The brand sovereignty is not.
The platform connects to existing ERP infrastructure — SAP, Oracle, or NetSuite — through a single API integration. Each maison within a group maintains entirely independent brand controls, channel eligibility rules, and pricing floors. Governance is federated by design: shared infrastructure beneath, separate brand authority above. A single group integration replaces what would otherwise require dozens of individual deployments. Full architecture documentation is available under NDA.
Every conversation
begins with a
mutual NDA.
linetocircle works with General Counsels, Chief Sustainability Officers, and Group Leadership teams at luxury maisons and heritage houses. If a house carries unsold collections and a regulatory deadline — the conversation begins here.
Direct contact
hello@linetocircle.comlinetocircle is the silent compliance infrastructure between the world's most prestigious luxury houses and a new era of EU regulation — orchestrating data, permissions, and verified circular outcomes with zero compromise to brand equity.
Who we are
The name says it plainly: from the linear — a supply chain that ends in a warehouse — to the circular, where every unsold item has a verified next life. linetocircle is the operating infrastructure that makes that transition automatic, auditable, and brand-safe.
We are a B2B Circular Intelligence Platform — a silent compliance infrastructure that sits between the world's most prestigious luxury houses and a new era of EU regulation. We don't warehouse goods. We don't move trucks. We orchestrate data, permissions, and verified outcomes so that unsold inventory finds its next life with zero compromise to brand equity.
The problem & the solution
The problem
EU ESPR regulation now prohibits the destruction of unsold goods — but circular alternatives expose brands to counterfeiting, grey-market leakage, and reputational risk.
Legacy approaches — discount channels, internal liquidation, silent wholesale — are no longer viable. The compliance clock is running. Every unsold SKU is now a legal and brand liability without a verified circular pathway in place.
The solution
A silent notary layer that sits between your brand and any circular outcome — verifying every step, disclosing nothing, certifying everything.
We operate as your compliance custodian: anonymous to buyers until NDA is signed, invisible to press, and architecturally separated from your inventory identity. The outcome is certified. The brand remains untouched.
How it works
01
Inventory ingestion
SKU data enters your isolated vault via secure API. No public record is created. Your brand identity is encrypted at rest.
02
Pathway matching
Our engine maps each item to its optimal circular pathway — resale, rental, donation, or material recovery — ranked by brand-safety score.
03
NDA-gated execution
Buyers access only what they need to bid. Your name is never disclosed until escrow is locked and a digitally-enforced NDA is signed.
04
Compliance certificate
Every resolved item generates an immutable audit record — ESPR-ready, regulator-facing, and entirely internal to your organisation.
How we protect you
01
Identity never disclosed
Your brand remains anonymous to all buyers until a digitally-enforced NDA is signed and escrow is locked.
02
We never speak for you
We operate as a silent notary. No public listings, no press, no client references — ever, without your written consent.
03
Your data stays yours
SKU data, inventory volumes, and audit records are held in an isolated vault. We are the compliance custodian — not the owner.
Trusted by
Our principle
"We don't certify the goods. We certify that the process the EU ESPR requires was followed — perfectly. Think of us as the Bloomberg Terminal for circular compliance."
The linetocircle operating principleContact
Every conversation begins with a mutual NDA. Yours too.
We do not take inbound referrals, speculative enquiries, or unsolicited pitches. If you are a luxury goods group with unsold inventory and a compliance timeline, we are ready to speak.
All initial contact is handled directly by our founding team. No intermediaries.